Social Sharing in B2B: What Did We Learn From the Webinar?
Did you tune in? Last month, we partnered with Cognito Insights to bring you the first part of their webinar series titled “Social Sharing in B2B: Understanding the Cycle of Influence.” Peeling back...
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JetBlue Airways and Alaska Airlines Take Off on Social Media, while Delta Air...
Engagement Labs Ranks the Top U.S. Airlines Based on Social Media Performance and Word of Mouth Conversations TORONTO, ON – March 24, 2016 – Technology and data company Engagement Labs, released...
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KLM and Ryanair Soar High on Social Media, While Emirates Takes Off for...
Engagement Labs Announces Rankings of the Top U.K. Airlines Based on Social Media Performance and Word of Mouth Conversations LONDON, U.K. – April 14, 2016 – Technology and data company Engagement...
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The Social Mom – Engagement Labs and Keller Fay Group Reports Shifting...
Childcare Brands like Pampers Drop in the Rankings, While Technology Brands like Apple Gain Momentum Among ‘Millennial Moms’ TORONTO, ON – May 5, 2016 – As marketers at consumer brands activate...
View ArticleMillennial Moms Lead the Way in Blending Real Life and Digital Worlds
While Millennial moms are well-known as digital aficionados, it’s also true they talk about brands in person – at play groups and in the workplace. Often, the information they share is gleaned from...
View ArticleWhy Brands Need to Measure Both Social and Offline Conversations
Marketing teams continue to pour resources into social media marketing, but could they be missing opportunities to reach people who buy and recommend their products? While it’s true that online...
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Bud Light, Budweiser and Corona Extra are Brewing Consumer Conversations...
Engagement Labs Ranks the Top U.S. Beer and Liquor Brands Based on Social Media Performance and Word of Mouth Conversations TORONTO, ON – May 12, 2016 – Technology and data company Engagement Labs,...
View ArticleWhy Your Neighbors Drive More Influence for Your Brand Than a Kardashian
In 2000, Malcolm Gladwell popularized the idea of influencers with the publication of The Tipping Point, which introduced the marketing community to “The Law of the Few,” comprised of Connectors,...
View ArticleURL to IRL: How Digital Marketing Drives Conversation, Online and In Real Life
Our media environment is changing and there’s no denying it. While most brands are separating their marketing efforts for digital and traditional media, we’re seeing a clear blurring of the lines...
View ArticleMediaPost – Word-Of-Mouth Influence Still Strong In Digital Age
June 22, 2016 by Wayne Friedman, MediaPost Although brand-related face-to-face conversations have declined somewhat in the face of digital media, word-of-mouth talk is still the dominant form of brand...
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